Test the change, measure the calls, then decide

(604) 632-4959 Text us Ali@Sedighi.ca
Menu

Proof from real campaigns

Results from our HVAC work, and what they can and cannot tell you

These are real, named outcomes from our HVAC marketing work. They are portfolio results, not controlled experiments, so we explain what each one shows and which lessons transfer to a testing program.

Written by Ali Sedighi, MBALast updated:

The results below are real outcomes from our HVAC work, each named and linked so you can visit the live site. A site devoted to method should be clear about what kind of evidence these are: portfolio outcomes from full marketing programs, not controlled experiments. They show what the team has delivered. They do not, on their own, prove which specific change caused which gain.

That distinction is the whole point of HVAC.Science. If you want causal answers for your own business, they come from the methods in our newsroom and services such as CRO experiments and holdout testing.

All case studies on HVAC.Agency

HVACDeal.ca: lead volume with a return attached

HVACDeal.ca produced 500+ leads at a 12:1 ROI.

What it shows: a lead program can be judged on return, not just on volume. A ratio like this requires revenue to be tied back to leads, which is exactly the loop described in our article on Google Ads experiments and offline conversions.

What transfers: measure leads through to revenue. Without that link, a test can only optimize for calls, and calls are not jobs.

CombiBoiler.ca: depth in one equipment category

Three numbers describe CombiBoiler.ca: 300% ROI, 300+ monthly leads and 500+ page-1 rankings across combi-boiler keywords. Each measures something different, which is worth noticing.

What it shows: a site focused tightly on one category can build both search visibility and lead volume. Monthly lead counts at that level are also large enough to support real experiments.

What transfers: volume decides what you can test. At hundreds of leads a month, standard split tests become practical. At a few dozen, you need the designs in testing with few calls.

BCWide.ca: a short window, a large change

BCWide.ca achieved 3× leads in 90 days.

What it shows: large changes can happen quickly when the starting point leaves room for them.

What transfers, and what to watch: a 90-day window in HVAC can include a seasonal shift. When you evaluate any short-window change in your own business, set it beside a demand index, as explained in seasonality controls. That is not a criticism of the result; it is how we would read any result of our own.

CanroHeat.ca: growth in leads

CanroHeat.ca achieved 250% lead growth.

What it shows: sustained lead growth for an established heating brand. For the same company, CANRO Heat, the team also built a gas-boiler division, GasBoilers.ca, which serves 26+ BC communities.

What transfers: as lead volume grows, measurement has to keep up. Growth often brings more phone numbers, more campaigns and more places to double-count, which is why measurement setup is worth revisiting after any expansion.

Roma Heating & Cooling: organic traffic over a year

Roma Heating & Cooling saw 400% organic traffic growth in 12 months.

What it shows: organic search can grow substantially over a full year of work.

What transfers: traffic is an input, not an outcome. More organic visitors become more jobs only if pages convert, which is where conversion research comes in. A twelve-month window also covers a full heating and cooling cycle, which makes year-over-year comparison fairer than a single season.

Why we show portfolio results on a testing site

It would be easy to dress these outcomes up as experiment wins. We don't, because the habit of labelling evidence correctly is exactly what we sell. The results show the team can deliver for HVAC companies; your own tests will show what works for yours.

How to read any agency's results

Use the same questions on our results and anyone else's:

  1. Is the client named and the site live? Ours are.
  2. What is the window? A short window can ride a season.
  3. What is the metric? Traffic, leads, ROI and rankings measure different things.
  4. Is there a control? Portfolio results usually have none; experiments do.
  5. What would have happened anyway? Only a holdout answers that.

Every case study, with more detail than we give here, sits on HVAC.Agency's case studies page. To talk about measuring your own results properly, see pricing or call, text or email.

Frequently asked questions

Were these results produced by A/B tests?

They are outcomes of broader HVAC marketing programs, not single controlled experiments. We present them as evidence of what the team has delivered, and we do not claim a specific test caused any one of them.

Can you promise similar results?

No. Results depend on your market, competition, offer, season and starting point. What we can commit to is a clear method, honest measurement and a written record of every decision.

Where can I see the full case studies?

The full list is on HVAC.Agency's case studies page, and each client site linked here is live, so you can look at it yourself.