These are the questions owners and managers ask most before starting. The short answers are above; the sections below add context on the four topics that come up in nearly every first conversation.
If your question is not here, call, text or email. You will speak with a senior strategist, and we usually reply within one business day.
Frequently asked questions
How much does working with HVAC.Science cost?
We follow HVAC.Agency family pricing: Starter $2,998, Growth $4,498 and Elite $8,998 a month, with websites from $3,500 one-time. Prices are in Canadian dollars, plus GST/HST for Canadian clients.
Is there a contract or lock-in?
There is no lock-in. Any notice period and other terms are set out in writing in your proposal, so you see them before you agree.
Is there a free trial?
Yes. A 7-day free trial covers a digital marketing audit, a website performance check, an SEO analysis and competitor benchmarking, with no credit card required.
How soon will we see results?
Measurement fixes show up as soon as counts are verified. Test results take as long as the sample needs, from a couple of weeks on a busy page to months on a quiet one. We calculate it before launch and tell you.
We tried an agency before and it didn't work. Why would this be different?
We cannot promise a different outcome, but we can promise a different process: every test plan written before launch, every result shown with its interval, and every losing test recorded. You will be able to see exactly why each decision was made.
Who owns our website, analytics and ad accounts?
You do. Accounts stay in your company's name, and we work with access you grant and can remove. Your test archive is yours too.
What reports will we get?
Starter clients get a monthly report and Growth clients a weekly one; Elite adds a live dashboard and reporting shaped to your needs. Separately, each test ends with a one-page write-up recording what was decided and why.
Do you publish industry benchmarks or average lifts?
No. We do not invent benchmarks, and borrowed averages say little about your market. We compare your results with your own baseline.
Our traffic is small. Is testing pointless?
Not pointless, but limited. Small sites need bold changes, cleaner metrics such as qualified calls, and designs like switchback schedules. If a test cannot be read at your volume, we say so before you pay for it.
Will A/B testing hurt our Google rankings?
Not when it follows Google's Search Central guidance: no special version for Googlebot, temporary redirects, canonical links to the original and no test left running longer than needed.
Are you an HVAC contractor?
No. HVAC.Science is a digital marketing and business consulting service. We never install, repair or service equipment, and we do not give technical or code advice.
Can you work with our current marketing agency?
Yes. We agree in writing who changes what, so tests are not disturbed by someone adjusting budgets or pages mid-run.
Where are you based?
We are headquartered in Vancouver, British Columbia, as part of the Sedighi.ca and SAZ.ca group, and we work with HVAC companies across Canada, meeting by video call or in person as well as by phone, text and email.
What testing can and cannot do
Testing tells you whether a specific change made a difference, and roughly how big that difference is. It cannot create demand that does not exist, and it cannot overcome measurement that counts the wrong things.
For that reason we usually start with the counting. A company whose reports disagree is better served by measurement setup than by an A/B test, because any test would be judged on unreliable numbers. Once counts reconcile with the office call log, CRO experiments become worth running.
What testing will not do:
- turn a weak offer into a strong one on its own
- produce reliable answers on tiny samples
- replace good service once the phone rings
Price, trial and terms
Pricing follows the HVAC.Agency family schedule, shown in full on our pricing page. The trial is seven days, free, with no credit card. There is no lock-in.
Anything else, such as notice periods, what happens to work in progress at cancellation, or how integrations are scoped, is confirmed in writing in your proposal. We would rather put it on paper than describe it loosely on a web page.
Data, accounts and ownership
You should own every account that holds your marketing data. That includes your GA4 property, your Google Ads account, your tag manager container, any call tracking account and your test archive. We work through access you grant.
Why this matters for testing specifically: a test archive is cumulative knowledge. If an agency keeps it, you lose it when you leave and the next agency reruns the same tests. Ours stays with you.
Working with someone who has been burned before
Many owners come to us after an agency reported growing "conversions" while the phone stayed quiet. Usually the cause is measurement: number taps counted as calls, soft actions marked as leads, or the same call counted in two systems. Our article on call tracking and attribution explains how this happens.
What we do differently is make the reasoning visible. Each test has a written plan. Each result is shown with its interval. Each decision, including "stop, this idea does not work", is recorded. You do not have to trust us; you can check.
How to judge whether testing is worth it for you
A rough way to decide, before talking to anyone, is to check three numbers.
- Calls or quote requests per month on your busiest service page. If it is in the low dozens, classic split tests will be slow, and switchback designs or bigger changes are the realistic path. Our article on testing with few calls explains the options.
- Value of one extra booked job. If a single replacement job is worth several thousand dollars, even a small, uncertain gain can justify careful testing.
- Confidence in your current counts. If you cannot say how many real leads came in last month, fix that first; the test would be judged on guesses.
If all three look reasonable, testing is likely worth a conversation. If the first is very low and the third is shaky, measurement work alone may give you more for your money in the first months, and we will tell you so.
Where to go next
- The services overview maps common questions to the right service.
- The newsroom has eight method articles with worked, illustrative examples.
- The about page explains who we are and how we work.
- The contact page explains what to include in your first message.