Testing and measuring HVAC marketing in New Brunswick

Small markets, so design for low volume

Moncton, Saint John and Fredericton are the main centres, with Dieppe, Riverview and Quispamsis close by. Even combined, few HVAC pages will reach the visitor counts a classic split needs for small effects, as the sample size article shows.

Practical choices:

• test bold changes on your single busiest page
• use switchback schedules elsewhere, judged on qualified calls
• review a blind-scored sample of calls from each version, as described in testing with few calls

Heat pumps are not new here

Because heat pumps are already common, the buyer may be replacing or adding a unit rather than converting for the first time. Statistics Canada's household heating table is the source for the shares above.

That suggests testable hypotheses that differ from provinces where heat pumps are a novelty: pages about replacing an older heat pump, adding a second head, or pairing with existing electric heat. Research first, with conversion research, to see which questions callers actually ask.

Two languages, two audiences

The Commissioner of Official Languages' FAQ explains that the Act's bilingual-service duty falls on provincial government, not on residents or private firms.

If you market in both languages, treat them as separate tests:

• segment GA4 by page language
• never pool English and French results into one figure
• expect different winning variants; phrasing that works in one language may not translate

Seasons from the Fundy coast to the north

The Fundy coast has the province's mildest winters; inland and northern areas run colder, with plenty of snow everywhere. A company serving both coast and interior should segment by area, because demand will not peak on the same days. Use concurrent splits where possible and a demand index otherwise, as explained in seasonality controls.

Programs to log, as of October 2026

• The Total Home Energy Savings Program is listed as open.
• The Enhanced Energy Savings Program is also listed, though its details were not confirmed in our sources.
• The co-delivered Oil to Heat Pump Affordability program, through Save Energy NB, closed to registration on 30 June 2026; paperwork was due 1 October 2026, and upgrades must be completed by 31 March 2027.
• On 22 October 2026, no Canada Greener Homes Affordability Program agreement had been signed for New Brunswick.

The 31 March 2027 completion deadline may pull some installs forward into winter. Watch for that if you test heat-pump pages over the coming months, and confirm terms with the administrator before quoting any program.

A planning example for a Moncton-area company (illustrative)

Suppose a company in Moncton and Dieppe markets in both English and French and receives a few dozen qualified calls a month. A classic split on its heat-pump page would take most of a year. A better plan: pick one bold change, such as a page built around replacing an ageing heat pump rather than converting from oil, and run an eight-week switchback on the English and French versions at the same time, scored separately. Calls from each version are logged with their language, and a blind-scored sample is reviewed weekly. The test avoids any week close to a Save Energy NB deadline. The decision threshold is set in advance at 80% confidence, because the change is easy to reverse.

Regulators to know

For reference only:

• Technical Inspection Services, Department of Public Safety
• WorkSafeNB
• Financial and Consumer Services Commission (FCNB)

How we approach a New Brunswick testing program

Start by making every call count correctly through measurement setup, then run a small number of bold, language-specific tests with written stopping rules. For pricing, see pricing. Call, text or email to plan one.